The domain just-menus.co.uk can be a great idea for a catering services directory website due to the following reasons Relevance The term "just menus" conveys the primary focus of the website, which is to provide comprehensive information about catering menus. This gives users a clear understanding of what they can expect from the website, making it more likely for them to visit and use its services. Memorability Choosing a domain name that is simple, concise, and easy to remember is crucial for any website. "just-menus.co.uk" meets this criterion, ensuring that users can easily recall the name and return to the site whenever they require catering menus or services. Branding potential The domain name has branding potential as it highlights the core offering of the website. By incorporating the term "just menus," the website can establish itself as a go-to platform for exploring and selecting catering menus, thereby creating a strong brand identity in the catering industry. Search engine optimization (SEO) Including relevant keywords in the domain name can contribute to better search engine rankings. When people search for catering menus or services, having the keywords in the domain name may increase the website's visibility and improve its search engine optimization, attracting more organic traffic. Geographic targeting The ".co.uk" extension indicates that the website is specific to the UK. If the website intends to target a local audience or primarily focuses on catering services within the UK, this domain extension can help emphasize its localized approach and improve its credibility among UK-based users. Overall, the domain just-menus.co.uk holds the potential to be a great choice for a catering services directory website by conveying relevance, ensuring memorability, facilitating branding, aiding SEO efforts, and emphasizing local targeting.